Privacy Policy

Effective date: 29 August 2026

This Privacy Policy explains how Alae Capital Ltd ("we", "us", "our"), operator of the Steadwell store at hellosteadwell.com (the "Site"), collects, uses, shares and protects your personal information when you visit the Site or place an order.

1. Who we are

The Site is owned and operated by:

Alae Capital Ltd
PO Box 30236, RPO OGILVIE
Whitehorse, Yukon Territory, Y1A 5M2
Canada
Email: contact@hellosteadwell.com

2. Information we collect

Information you provide: your name, email address, billing details, phone number (if given), the contents of your order, and any messages you send our support team.

Payment information: when you pay, your card details are collected and processed directly by our payment providers (for example Shopify Payments, PayPal). We do not store your full card number.

Information collected automatically: when you browse the Site we collect device and usage data such as your IP address, browser type, pages viewed, and referring links, through cookies and similar technologies (see our Cookie Policy).

Information from third parties: we may receive limited information from payment processors, analytics and advertising partners to help us process orders and measure our marketing.

3. How we use your information

• To take, confirm and fulfil your order and give you access to your materials;
• To provide customer support and respond to your requests;
• To send transactional messages (order confirmations, access details, account and refund emails);
• To send marketing communications where you have consented, and which you can opt out of at any time;
• To detect, prevent and address fraud, abuse and security issues;
• To operate, analyse and improve the Site and our products;
• To comply with our legal and regulatory obligations.

4. Legal bases (EEA/UK visitors)

Where the GDPR applies, we rely on: performance of our contract with you (to process your order), your consent (for marketing and non-essential cookies), our legitimate interests (to run and secure our business), and compliance with legal obligations.

5. How we share your information

We share personal information only as needed to run our business, including with:

• Shopify Inc., which hosts the Site and provides our e-commerce platform;
• Payment processors (e.g. Shopify Payments, PayPal) to process payments and refunds;
• Email and SMS providers to send transactional and marketing messages;
• Analytics and advertising partners (e.g. Google, Meta) to measure and improve our marketing;
• Service providers who help us operate the business under confidentiality obligations;
• Authorities or third parties where required by law, or to protect our rights, and in connection with a business sale or reorganisation.

We do not sell your personal information for money.

6. Cookies

We use cookies and similar technologies to run the Site, remember your preferences, measure performance and support marketing. You can manage these through our cookie banner and your browser settings. See our Cookie Policy for details.

7. How long we keep your information

We keep personal information for as long as needed to provide our products, comply with our legal, tax and accounting obligations, resolve disputes and enforce our agreements. When it is no longer needed, we delete or anonymise it.

8. International transfers

We are based in Canada and our providers may process data in Canada, the United States, the European Union and elsewhere. Where required, we put appropriate safeguards in place for such transfers.

9. Your rights

Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent at any time. To exercise any of these rights, email us at contact@hellosteadwell.com.

EEA/UK: you may also lodge a complaint with your local data protection authority.

Canada (PIPEDA): you may contact the Office of the Privacy Commissioner of Canada.

California (CCPA/CPRA): you may request to know, delete or correct your personal information and to opt out of the "sharing" of personal information for cross-context behavioural advertising. We do not sell personal information for money. We will not discriminate against you for exercising your rights.

10. Children

The Site and our products are intended for adults. We do not knowingly collect personal information from anyone under the age of majority in their place of residence.

11. Security

We use reasonable technical and organisational measures to protect your personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy from time to time. The latest version is always posted on this page with its effective date.

13. Contact us

For any question about this policy or your personal information, contact Alae Capital Ltd at contact@hellosteadwell.com, or by post at PO Box 30236, RPO OGILVIE, Whitehorse, Yukon Territory, Y1A 5M2, Canada.